Photo by Slejven Djurakovic on Unsplash

Our Philosophy

As our world continues to move quicker than ever and technology advances in quantum leaps - only one
thing remains constant: our human need for sustenance.

However, the sad truth is that this need is not met by many of our citizens. According to the USDA’s
Economic Research Service, it is estimated that 133 billion pounds of food ends up in our landfills each
year; becoming the 3rd largest source of methane in the United States. Even more shocking, these
‘wasted’ figures have the potential to provide 84% of the population with a 2,000-calorie diet.

So, what if a community existed at your fingertips where food that was underutilized or sure to be
forgotten about could be united with a neighbor in need? The amount of food waste could dramatically
decrease and as a secondary communities become strengthened.

At Cup O' Sugar, we believe this is the future of community action! Not only the modern and universal
solution to hunger, but the end of community alienation, and the solution to neighborhood self-reliance.


Our Story

It’s not everyday that you observe a duo like this.

As an Irish-Norwegian Christian woman and a Palestinian Muslim woman, the odds of a budding friendship were against them. But defying odds and going against cultural norms has always been a part of who they are.

In 2012 – their paths crossed at a Holistic Moms Network meeting in San Diego, California and the rest is history. 

The countless shared recipes, dinners made together, homemade household products created, learned parenting hacks, lots of reading and attending conferences, this dynamic duo built and developed a strong friendship that has manifested in the ultimate business partnership.

Sure, it might not look plausible from the outside but you’d be surprised at how much similarity there really is. 

So what led to the development of Cup O’ Sugar?

A late night baking “sesh” and no eggs!  Their kids were fast asleep and all nearby grocery stores were closed so no options existed. Until Rema decided to text a neighbor and employ the “Cup of Sugar” philosophy.  Sure enough, 3 eggs were shared and the baking began.

Fast forward a few months to when this concept started taking shape. Brook is passionate about reducing food waste. Rema is driven to establish community and neighborly friendships.

The best of both were brought into one and now you have in your hands a way to help decrease the amount of food waste while connecting with your communities.


Meet the Team

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Brook Sheehan

Founder & CFO

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Rema Abedkader

Founder & CEO

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Next Steps...

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